Everyday Insights - 001/18

What’s something you don’t understand why people buy?“ 

By Aditi Mukherjee

u/learningme posted this important question above, on Reddit, a popular forum online. The comment section for this question is a treasure trove of people chiming in with their answers, reasonings, and arguments for why they buy certain things that others just don’t get. Discussing everything from pet clothing to celebrity endorsed perfumes, this thread is a great look into how a business can sell almost anything if they can connect meaningfully with their people. 

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