Catalyst Review – U.S.A,
Catalyst Review discusses the importance of design strategy in business and social innovation.
We recognized the opportunity to systemize the publication model beyond Print Media and its website. The need of the hour required us to create a process that enabled the program candidates to strategically use their unique set of resources to create effective content. Not limiting the Catalyst Review’s output to a particular medium or skill helped us create a cyclical model, and thus a sustainable system.
By exploring methods that simplified complex concepts into relatable stories and messages, we designed a step by step process around it. This model achieved a synergy by leveraging previous content for Catalyst Review, with new channels open for exploration. The result was a growth in new media explorations for Catalyst Review and an encouragement for candidates to visualize new methods of storytelling.