Chromadex – Global, USA
Brand Strategy & Social Media Channel Communications
“An Education in Blueberries and Science”
ChromaDex is a natural products company that addresses the dietary supplement, food, beverage, skin care and pharmaceutical markets. We were engaged to position and create a social media communication channel for its product BluScience.
The challenge in this project was to, locate our target audience on social media channels and educate them about the health benefits of using the BluScience supplements. Intensive research helped to identify the potential end consumer and discover their patterns of engagement, helping us to tailor our communications to them.