We started by visualizing the existing brand architecture to understand the working context of the global organization and gain insight into stakeholder relationships.
Needed to facilitate collaborative cross disciplinary team building.
Support the exploration of business units to self align with different facets of inVentiv Health.
Create an environment of support towards strong cross business unit relationships.
Continue to build meaning in the inVentiv Health umbrella.
Designed a modular brand identity system for newly formed business units.