Mega Mall – India,
Brand Strategy, Marketing Communications, Environmental Design
Mega Mall hosts a retail fashion market, for which we developed a visual brand identity, strategy & campaign communications to position it as a unique fast-fashion destination. We set out to differentiate the Mega Mall from its competition by crafting a consumer experience that bridged the gap between a western fashion ideal and a metropolitan Indian lifestyle.
All visual communications including; branding, signage, brand experience, and marketing were designed & developed in line with the new brand strategy.