Passionate about the planet and our behaviors of consumption on it, this young company from Lisbon, Portugal has taken it upon itself to influence positive change in people and their food habits. Offering home delivered nutritionally complete shakes and smoothies, the business was looking to get the word out.
With a weak positioning, and boring visual engagement the company was having a hard time getting people to sign up. Our task was to create an effective bond between those who would be interested in a nutrition-based program and the company.
We occupied a fresh new brand position and created vibrant visual communications from the ground up, with a sole focus on the customer and his needs.
By putting the consumer at the center of the service, we learned of the overlaps between our products offered, their benefits, and how those benefits related to the consumer at a granular level, because it was consumption patterns that we wanted to affect.
With research and the resultant insight we were able to design a unique program and delivery system that leveraged consumers' personal health goals in order to choose the right program for them. As well as options for customization and personal dietary counseling, creating a strong emotional relationship between Power Foods and all its clients.