The Soup Bowl by Buzzaar Foods – India,
Brand Identity & Visual Communications
“The Soup Bowl Franchise”
Buzzaar Foods is a food service provider that launched a proprietary specialty gourmet soup kiosk chain, “The Soup Bowl Franchise” in Indian Malls.
Our approach was to connect the idea of comfort in an eating environment away from busy mall food court crowds. This approach led us to focus the positioning of this brand as a hearty, high-quality comfort food served in a busy fast food environment.
Our design concept revolved around the idea of a heritage kitchen radiating from a cauldron of soul-warming simmering soup. This visual strategy enabled the brand to capture and illustrate the wholesome nature of the brand and the quality of the product, stood in stark contrast to other “fast food” brands such as McDonalds and KFC.